“Inside Story” Page: 5
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and instantly available, they become less valuable. What begins to matter is the ability to place
facts in context and deliver them with emotional impact (Pink 103). Aptitude for story is
becoming a critical business currency.
So, stories are important for large segments of society, but stories also may go beyond
those segments of society and reach every living person. We understand our lives in terms of
narratives.
Cut to
Dr. Jay Allison
Dr. Allison talks about the stories of our daily lives.
Cut to
Narrator:
Story is universal. It affects everyone and is a part of every culture. It is not new. It has been
around as long as modern humans and it has evolved along with our technology.
Cut to
Dr. Kelly Taylor
Dr. Taylor talks about the origins and history of story.
Cut to
Narrator:
Story has always been with us, but people explain it in different ways. Put simply
though, stories are characters, who encounter trouble, and take actions, to achieve resolutions.
Stories convey information in a way that engages our emotions (Story). Mark Twain said, "A
story shall accomplish something and arrive somewhere (Martin)". Story leads to meaning. The
'somewhere' it arrives, is meaning. What it 'accomplishes,' is transformation; the
transformation that occurs when a character overcomes fear to achieve what they desire.
Cut to
The Storyteller
The children's storyteller completes her story. The audience responds.
Act II
A new storyteller approaches the microphone and begins a parable. We listen until we
know the protagonist's problem, what he fears, and what he desires.5
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Crawford, Jim D. “Inside Story”, thesis, May 2014; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc500092/m1/10/?rotate=270: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .