The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior

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The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in producing satisfaction or frustration. Second, reference groups influence kinds of behavior, i.e., they establish approved patterns of behavior.

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Evans, Alton W. May 1977.

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  • Evans, Alton W.

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The purpose of this study was to investigate the effects of aspirational and dissociative reference group influence on consumer behavior. There are two ways in which behavior is influenced by reference groups. First, reference groups influence aspiration levels and therefore play a major role in producing satisfaction or frustration. Second, reference groups influence kinds of behavior, i.e., they establish approved patterns of behavior.

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  • May 1977

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  • Aug. 27, 2014, 7:42 a.m.

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  • March 20, 2019, 4:34 p.m.

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Thumbnail image of item number 1 in: 'The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior'.
Thumbnail image of item number 2 in: 'The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior'.
Thumbnail image of item number 3 in: 'The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior'.
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Evans, Alton W. The use of the semantic differential in a study of the effects of aspirational and dissociative reference group influence on consumer behavior, dissertation, May 1977; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc332593/: accessed July 5, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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