Retail Crowding: Impact of Merchandise Density on Store Image Page: 56
vii, 127 leaves: ill.View a full description of this dissertation.
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56
were asked to go back through the piles and make adjustments
if they were necessary. Then, the numbers off the slides
were recorded on a judging form based on Eroglu's (1985)
study [see Appendix A].
The mean and standard deviation were calculated for the
combined ratings of the judges. Based on these numbers, a
subset of slides was selected that reflected three distinct
levels of merchandise density (means nearest to 1, 3 and 5)
and the smallest standard deviation among the ratings. From
the subset of slides, the final group of slides was selected
such that each of the levels of density represented each of
the store types and similar merchandise categories. In some
cases, slides were selected that had relatively high or low
means for the level. This situation occurred as a result of
balancing store types and merchandise categories. Following
the pre-test, a decision was made to include only high and
low density levels. Based on comments from and observation
of respondents suggesting fatigue during the experiment, an
attempt was made to shorten the length of the experiment.
Fatigue has been identified as a threat to internal
validity. Consequently, elimination of a mid-range of
merchandise density was justified. The final group of
slides used, along with their mean and standard deviation,
are shown in Appendix B.
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Paden, Nita L. (Nita Lynn). Retail Crowding: Impact of Merchandise Density on Store Image, dissertation, December 1993; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc278584/m1/65/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .