Retail Crowding: Impact of Merchandise Density on Store Image Page: 50
vii, 127 leaves: ill.View a full description of this dissertation.
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50
crowding may be positive. For example, a crowd around a
sale table seems to draw consumers toward that fixture.
Likewise, at flea markets, fairs and special events, crowds
may contribute to the excitement and be viewed positively by
the consumer. In any case, the level of crowding creates a
response and a corresponding behavior in the consumer.
Retailers may be able to improve control over store image
and the resulting buying behavior by addressing the elements
in the store that are contributing to crowding.
This research was designed to test two of the
relationships described in the model.
The Research Design
The Sample
Respondents were selected on a non-probability sampling
basis. The sample groups were selected such that they
represented equivalent groups as nearly as possible. To
accomplish this end, respondents were recruited from the
faculty of public school systems. This provided a somewhat
homogeneous group in terms of education level, income level
and age range. A homogeneous sample reduces the possibility
that differences in the results of the experiment are
influenced by differences in the characteristics of the
respondents. The sample was defined, then, to be
individuals, age 22 to 65, who hold faculty positions in
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Paden, Nita L. (Nita Lynn). Retail Crowding: Impact of Merchandise Density on Store Image, dissertation, December 1993; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc278584/m1/59/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .