A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments Page: 78
This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided to UNT Digital Library by the UNT Libraries.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
78
Market:, Structure X-iO , the Ford LTD
Table XVII illustrates the market structure for the
Ford LTD automobile.. Segment one, which has eleven respon-
dents, has a good correlation with all of the coefficients
falling in a range from positive .4 to positive .9, with the
majority of the coefficients in a range from .7 to .9.
Segment two has fourteen respondents; however, all of
these people had no thoughts, one way or the other, about
the product characteristics of style, economy, comfort, or
pri.ce as they pertain to the Ford LTD. Their scores were
all fours on- the seven-point, scale, which is neutral. Seg-
ment three, with six respondents, has evenly distributed
coefficients in a range of positive .1000 to .9999.
Segment four, with twenty-nine respondents, has high
correlation on the positive side with a majority of the co-
efficients falling in a range from a positive .4 to .9999.
Segment five is quite similar to segment four. It has eight
respondents and their coefficients are fairly evenly dis-
tributed but with a good positive correlation.
Segments-six, eight, nine-, and ten are very similar.
They have a combined total of twelve respondents. Most of
the coefficients are in a range from a positive .4 to a
.9999. Segment seven with seven respondents has a very
scattered distribution of coefficients. The range is from a
positive .8 to a negative .5. However, the majority are
!
from positive .09 to positive .6. j
Upcoming Pages
Here’s what’s next.
Search Inside
This dissertation can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Dissertation.
Anderson, Robert Lee, 1940-. A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments, dissertation, August 1971; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc164459/m1/89/?rotate=90: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .