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.... In the virtual world, partisans picked this up, using pop music to create new ads and tribute videos, political..., the 2016 campaign was a popfilled affair. Pop music comprised official campaign mixtapes, the playlists... that filled time while audiences waited at rallies, the music that played candidates on and off stage... at events, and the music used in broadcast and online advertisements. Every candidate but one entered... on campaign music highlights the role of pop and radiofriendly songs throughout the 2016 contest