You Shook Me All Campaign Long: Music in the 2016 Presidential Election and Beyond

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Description

Music has long played a role in American presidential campaigns as a mode of both expressing candidates’ messages and criticizing the opposition. The 2016 campaign was no exception and was a game changer similar to the development of music in the 1840 campaign, when “Tippecanoe and Tyler Too” helped sing William Harrison into the White House. The ten chapters in this collection place music use in 2016 in historical perspective before examining musical messaging, strategy, and parody. The book ultimately explores causality: how do music and musicians affect presidential elections, and how do politicians and campaigns affect music and musicians? … continued below

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viii, 358 p. : ill.

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Kasper, Eric T. & Schoening, Benjamin S. November 2018.

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  • Kasper, Eric T. ERIC T. KASPER is an associate professor of political science at the University of Wisconsin-Eau Claire.
  • Schoening, Benjamin S. BENJAMIN S. SCHOENING is an associate professor of music at the University of North Georgia.

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  • University of North Texas Press

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The University of North Texas Press was founded in 1987 and published its first book in 1989. Though it is the newest university press in North Texas, it has quickly become a leading press with the most titles in print (more than 300) and published (15 to 18 each year). The UNT Press is a fully accredited member of the Association of American University Presses. Its books are distributed and marketed nationally and internationally through the Texas A&M University Press Consortium.

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Music has long played a role in American presidential campaigns as a mode of both expressing candidates’ messages and criticizing the opposition. The 2016 campaign was no exception and was a game changer similar to the development of music in the 1840 campaign, when “Tippecanoe and Tyler Too” helped sing William Harrison into the White House.

The ten chapters in this collection place music use in 2016 in historical perspective before examining musical messaging, strategy, and parody. The book ultimately explores causality: how do music and musicians affect presidential elections, and how do politicians and campaigns affect music and musicians? The authors explain this interaction from various perspectives, with methodological approaches from several fields, including political science, legal studies, musicology, cultural studies, rhetorical studies, and communications and journalism. These chapters will help the reader understand music in the 2016 election to realize how music will be relevant in 2020 and beyond.

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viii, 358 p. : ill.

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  • November 2018

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  • Feb. 8, 2019, 9:03 a.m.

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  • June 30, 2021, 10:56 a.m.

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Thumbnail image of item number 1 in: 'You Shook Me All Campaign Long: Music in the 2016 Presidential Election and Beyond'.
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Thumbnail image of item number 4 in: 'You Shook Me All Campaign Long: Music in the 2016 Presidential Election and Beyond'.

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Kasper, Eric T. & Schoening, Benjamin S. You Shook Me All Campaign Long: Music in the 2016 Presidential Election and Beyond, book, November 2018; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1442708/: accessed May 15, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Press.

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