The schoolhouse is a place in which messages for student consumption are typically found with classroom lectures, text, and activities. As with any social setting, however, the communication is not confined to one space but extends, in this case, to hallways, common spaces, and exterior of the building. One of the most common practices for the delivery of messages to students within the schoolhouse is through visual signage. Visual signage can traverse disciplines encompassing concepts from the fields of communication, semiotics, language, literacy, and even interior design. In an effort to understand the impact these signs have on student populations this dissertation asks the question: How are signs within public high schools produced, consumed, and influential to persons in contact with intended messages that are presented in public school spaces? The study utilizes ethnography to describe the production, consumption, and influence of fixed signs in the interior hallways and common spaces at three public high schools in Texas. At each campus, student volunteers, one from each grade level, provided their individual course schedule to follow their daily route from class to class at their particular high school. Post these observations these students engaged in focus groups to discuss the various signs displayed on their campus. In addition, faculty/staff members from each high school volunteered to participate in a separate faculty/staff focus group to discuss the use of signage in schools and the observations made by both the students and myself during the observations. The data suggest that district directives and social happenings guide the production of messages for each campus. The consumption and influence of these messages though is far more complex as a variety of factors contributed to the student and faculty/staff consumption, or lack thereof, and influence to action. As ethnography, this dissertation sheds light onto these complexities revealing that a host of external and internal issues dictate the messages displayed through school signage within the individual schoolhouse.
Place Name coordinates. (May be approximate.)
Place Name coordinates. (May be approximate.)
