This book chapter describes a project to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product.
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This book chapter describes a project to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product.
Physical Description
15 p.
Notes
Abstract Purpose: Increasing consumer awareness of environmental degradation resulting from the textile and apparel industry is vitally important to making corrective efforts to promote more environmentally friendly products. Green labels for textile and apparel products could aid consumers in making environmentally responsible purchasing decisions. The purpose of this project was to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product. Approach: This project was conducted in collaboration with university students, employing a three-stage design process as a framework. To develop an informative green label prototype, different aspects of sustainability in the apparel industry were identified; from these, the six symbols conveying the critical aspects of sustainability were developed. Focus group discussions were utilized to obtain preliminary consumer comments on the label and symbol design prototype. Findings: Six easy-to-read symbols and a clear label layout for prototypes I and II were created. Content analysis of the focus group discussions provided valuable insights into participants' opinions about prototype I. Participants agreed that implementation of standardized symbols and explanations on sustainable apparel products would evoke a more positive reaction from consumers. Originality/value: Just like the nutrition facts and ingredients description on a food package, our proposed apparel label includes customized information on how the contents of a specific product and its production process impact the environment and the people in it.
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Gam, Hae Jin; Ma, Yoon Jin & Ciaccio, Elizabeth.Students Collaborate to Develop Educational Green-Clothing Label,
chapter,
2011;
Bern, Switzerland.
(https://digital.library.unt.edu/ark:/67531/metadc1281821/:
accessed April 27, 2024),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
crediting UNT College of Visual Arts + Design.
