This book chapter describes a project to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product.
The UNT College of Visual Arts and Design fosters creative futures for its diverse student population and the region through rigorous arts-based education, arts- and client-based studio practice, scholarship, and research. One of the most comprehensive visual arts schools in the nation, the college includes many nationally and regionally ranked programs.
This book chapter describes a project to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product.
Physical Description
15 p.
Notes
Abstract Purpose: Increasing consumer awareness of environmental degradation resulting from the textile and apparel industry is vitally important to making corrective efforts to promote more environmentally friendly products. Green labels for textile and apparel products could aid consumers in making environmentally responsible purchasing decisions. The purpose of this project was to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product. Approach: This project was conducted in collaboration with university students, employing a three-stage design process as a framework. To develop an informative green label prototype, different aspects of sustainability in the apparel industry were identified; from these, the six symbols conveying the critical aspects of sustainability were developed. Focus group discussions were utilized to obtain preliminary consumer comments on the label and symbol design prototype. Findings: Six easy-to-read symbols and a clear label layout for prototypes I and II were created. Content analysis of the focus group discussions provided valuable insights into participants' opinions about prototype I. Participants agreed that implementation of standardized symbols and explanations on sustainable apparel products would evoke a more positive reaction from consumers. Originality/value: Just like the nutrition facts and ingredients description on a food package, our proposed apparel label includes customized information on how the contents of a specific product and its production process impact the environment and the people in it.
This chapter is part of the following collection of related materials.
UNT Scholarly Works
Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.
Gam, Hae Jin; Ma, Yoon Jin & Ciaccio, Elizabeth.Students Collaborate to Develop Educational Green-Clothing Label,
chapter,
2011;
Bern, Switzerland.
(https://digital.library.unt.edu/ark:/67531/metadc1281821/:
accessed January 24, 2025),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
crediting UNT College of Visual Arts + Design.
