Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior
Description:
Article investigates the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist moti…
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Date:
February 2013
Creator:
Spears, Daniel L.; Josiam, Bharath M.; Kinley, Tammy & Pookulangara, Sanjukta
Item Type:
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Partner:
UNT College of Merchandising, Hospitality and Tourism