Down, Set, Like? A Study of Social Networking and Sports Fandom
Description:
Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distr…
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Date:
May 2013
Creator:
Otteson, Gabe
Partner:
UNT Libraries