An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods
Description:
The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture o…
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Date:
December 1991
Creator:
Menon, Ajay
Partner:
UNT Libraries