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open access

The Effects of Priming, Culture, and Context on Perception of Facial Emotion, Self-representation and Thought: Brazil and the United States

Description: Individualist and collectivist cultural approaches describe the relationship between an individual and his or her social surroundings. the current study had a two-fold purpose. the first was to investigate whether Brazilians, like other collective peoples, displayed more group self-representations, categorized items more relationally and paid more attention to context than Americans. the second purpose of this study was to investigate if counter-cultural primes played a role in activating ei… more
Date: December 2011
Creator: Hoersting, Raquel Carvalho
Partner: UNT Libraries
open access

A Behavior Analytic Account of Humor Responses: Taking a Joke Way Too Seriously

Description: Compared to other examples of human behavior, humor responses have received relatively little attention from the scientific community and by the behavior analytic community in particular. This study investigated what some of the controlling variables for humans to emit a humor response may be. Participants were randomly presented two types of word sequences/jokes: one with a matching punchline and one without a matching punchline. Participants rated whether the jokes were funny or not funny, an… more
Date: December 2021
Creator: Amezquita IV, Edward Brandon
Partner: UNT Libraries
open access

No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
Partner: UNT Libraries
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