Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use
Description:
One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifyin…
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Date:
August 1983
Creator:
Bruner, Gordon Carl.
Partner:
UNT Libraries