A Comparison of the Company Magazine and the Grapevine as Selected Communication Channels at the Southland Corporation
Description:
This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal …
more
Date:
December 1975
Creator:
Thompson, Nora Jean
Partner:
UNT Libraries