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in creator/contributor: "Thompson, Kenneth"  
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Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands

Description: Branding dates back to centuries ago when traders were trying to distinguish their products from others in order to promise a higher quality to their consumers. Today, brands are considered as intangible resources that can have a significant contribution to the firm performance. Based on the Resource-Based Theory (RBT), valuable, rare, inimitable, and non-substitutable brands are strategic resources that create superior value and play a key role in achieving a sustainable competitive advantage … more
Date: August 2016
Creator: Davari, Arezoo Sadat
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Three Essays on Vintage Products and Second-Hand Retail

Description: Now more than ever, consumers are deciding to forgo modern products and are buying vintage instead. Yet, despite the growing importance of vintage products in the consumer marketplace, research investigating why consumers buy old, often outdated products remains limited. Research that examines customer shopping behavior in second-hand retail markets, were vintage products are bought and sold, is similarly rare. What drives consumers to buy vintage products? What factors influence customer-sh… more
Date: August 2021
Creator: Schibik, Aaron J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

How the Conflict of Autonomous and Controlled Motivation Influences Sales Controls to Inside Sales Agents' Work Outcomes

Description: Through the use of multiple methodologies and analytical approaches, this dissertation combines (1) sales control; (2) call center service; and (3) motivational theory to extend sales control literature beyond its current state, to consider the conflicting motivational perspectives an inside sales agent has to experience. To achieve this unification, this dissertation consists of three essays intended to: (1) identify the influence of autonomous and controlled motivation on operational sales o… more
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Date: August 2019
Creator: Conde, Gonzalo R
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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