From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience
Description:
My aim is to design a research program that emphasizes inclusivity through empiricism rather than anecdotes and benevolent sexism. To accomplish this goal, I review and build on the work assessing the influence of fertility in the female consumer experience (FCE). Fertility, especially menstruation, has been used anecdotally for too long. This research was designed to address the gap in knowledge around the way in which women perceive advertisements. More specifically, the role fertility plays …
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Date:
August 2019
Creator:
Njoroge, Lydia
Partner:
UNT Libraries