Best Practices in Targeted Advertising for Fashion Entrepreneurs
Description:
A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrep…
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Date:
August 2017
Creator:
Slaton, Kelcie Shaelyn
Partner:
UNT Libraries