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Green Power Marketing in Retail Competition: An Early Assessment

Description: Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critica… more
Date: February 26, 1999
Creator: Wiser, R. (LBL); Fang, J.; Porter, K. & Houston, A. (NREL)
Partner: UNT Libraries Government Documents Department
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