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Market and behavioral barriers to energy efficiency: A preliminary evaluation of the case for tariff financing in California

Description: Consumers regularly forgo purchases of high efficiency appliances that appear to be cost effective at a reasonable rate of return. While some argue that this is a true revelation of preferences for appliance features, this 'efficiency gap' can be largely explained by a combination of market and behavioral failures that reduce consumers ability to evaluate the relative value of appliances and skew preferences toward initial cost savings, undervaluing future reductions in operating costs. These f… more
Date: June 23, 2011
Creator: Fujita, K. Sydny
Partner: UNT Libraries Government Documents Department
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