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open access

"Why Should I Buy Sustainable Apparel?" Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions

Description: Article identifies some of the most important consumer concerns from the literature that influences consumers’ sustainable apparel purchase intentions. The authors propose a conceptual model grounded in the Elaboration Likelihood Model to test the efficacy of user-centric advertisements in encouraging purchase intentions for sustainable apparel, and conducted a between-subject experiment with female millennials in the U.S.
Date: September 15, 2022
Creator: Chakraborty, Swagata & Sadachar, Amrut
Item Type: Refine your search to only Article
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report

Description: Article states it is the first global report on sustainable packaging innovation in the fashion sector using data-mining to gather a sample of 400 international fashion brands that advertise sustainable packaging solution across five continents. The report discusses the sustainability of the packaging of these fashion brands, testing the validity of their claims of sustainable packaging.
Date: October 19, 2022
Creator: Jestratijevic, Iva & Brodnjak-Vrabič, Urška
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Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging

Description: Article asserts that plastic packaging dominates the US grocery industry, which raises the question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. Through their study, the authors hope that their findings provide marketers with fresh insights into the characteristics of consumers willing to purchase grocery items packaged in environmentally friendly materials.
Date: May 30, 2023
Creator: Oliver, Mikah O.; Jestratijevic, Iva; Uanhoro, James & Knight, Dee K.
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Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S.

Description: Authors of the article proposed and tested a conceptual model delineating the relationships between COVID-19 stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel. The authors recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreak… more
Date: April 28, 2023
Creator: Chakraborty, Swagata & Sadachar, Amrut
Item Type: Refine your search to only Article
Partner: University of North Texas
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