The Effects of Benefit Types on Customer Loyalty in Integrated Resorts
Description:
This study examined the relationships between the six benefit types and customer loyalty through trust and satisfaction in integrated resorts. A self-administered survey was developed based on previous studies in customer loyalty and was distributed through e-Reward online survey panel. The findings showed that only financial gaming benefits, functional gaming benefits, and psychological non-gaming benefits had impacts on customer attitudinal loyalty and customer behavioral loyalty through trus…
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Date:
August 2019
Creator:
Su, Hsiang Wen
Partner:
UNT Libraries