A Relationship-based Cross National Customer Decision-making Model in the Service Industry
Description:
In 2012, the CIA World Fact Book showed that the service sector contributed about 76.6% and 51.4% of the 2010 gross national product of both the United States and Ghana, respectively. Research in the services area shows that a firm's success in today's competitive business environment is dependent upon its ability to deliver superior service quality. However, these studies have yet to address factors that influence customers to remain committed to a mass service in economically diverse countrie…
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Date:
August 2013
Creator:
Boakye, Kwabena G.
Partner:
UNT Libraries