Accessing Information on the World Wide Web: Predicting Usage Based on Involvement
Description:
Advice for Web designers often includes an admonition to use short, scannable, bullet-pointed text, reflecting the common belief that browsing the Web most often involves scanning rather than reading. Literature from several disciplines focuses on the myriad combinations of factors related to online reading but studies of the users' interests and motivations appear to offer a more promising avenue for understanding how users utilize information on Web pages. This study utilized the modified Per…
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Date:
May 2003
Creator:
Langford, James David