Influence Impacting Female Teenagers' Clothing Interest: a Consumer Socialization Perspective
Description:
Female teenagers have been found to be the most affluent teens according to the Rand Youth Poll's nationwide survey. The survey finds the average weekly income from female teens age 16 to 19 to be $82, with $50 from earnings and the balance from their allowances. Other findings from the survey indicate that adolescent girls receive more than adolescent males in allowance from parents, as mothers understand the need for the female teen to have the income necessary to purchase clothing and cosmet…
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Date:
August 1995
Creator:
Waguespack, Blaise P. (Blaise Philip)