Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction
Description:
Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American …
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Date:
August 2009
Creator:
Huang, Taiyi
Partner:
UNT Libraries