UNT Theses and Dissertations - 3 Matching Results

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Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies

Description: Given the growing number of socially conscious and ethical consumers, brands have been taking a strategic approach to corporate social responsibility (CSR) by integrating socially responsible activities into the brand's core value proposition in order to remain relevant in the marketplace and drive brand equity. Extant research on CSR has investigated its effect on various consumer behavior outcomes. However, from a brand-building perspective, there is still a lack of understanding on how to ef… more
Date: May 2020
Creator: Muniz, Fernanda
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Freight Forwarder Satisfaction: A Conceptualization and an Empirical Test of Effect on Airport Customer Loyalty and Competitiveness

Description: In 2018, global gross domestic product (GDP) was US$86.3 trillion, and almost a quarter of that value was due to international trade with a value of US$19.6 trillion. Air cargo accounts for about 35 percent of that trade value (approximately US$6.86 trillion). Moreover, from the perspective of the airport sector, air cargo revenue contributes between 20 to 70 percent of airport revenue. The global airport revenue for freight in 2018 was US$250 billion. Despite the interest and research activiti… more
Date: May 2021
Creator: Almofeez, Sarah Ibraheem
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Worker Displacement by Artificial Intelligence (AI): The Impact of Boundary-Spanning Employees

Description: Limited literature examines the impact of the displacement of boundary-spanning employees artificial intelligence (AI). Scholars and practitioners appear focused on tangible benefits of AI adoption, and do not seem concerned by any less tangible and possibly untoward implications of worker (particularly boundary-spanning worker) displacement. My dissertation addresses this gap in the literature. In Essay 1, a qualitative study is performed to anchor the research on the appropriate ethnographic … more
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Date: May 2023
Creator: Ekezie, Uchenna P.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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