A Burkeian Analysis of the Rhetoric of Gloria Steinem Page: 16
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16
goals, he must induce the help and permission of those around
him. In Permanence and Change (1954), Burke stated: "Since
the mind is a social product, and our very concepts of char-
acter depend upon the verbalizations of our group . . .
language is an implement of action, a device which takes its
shape by the cooperative patterns of the group that uses
it."63 In order to achieve social cohesion, man's use of
language can reveal his primary motives and expectations.
Rhetorical analysis is aided greatly by the Burkeian
approach; for as Thomas Mader stated in "Coriolanus and
God: A Burkeian View of William Buckley": "The drama-
tistic analysis of motives can be defined as the linguistic
investigation of the internal need of man to interpret
reality in the distinctive verbal concepts of his group or
culture in order that he may justify his actions by having
other men participate in these actions either by passive
approval or active cooperation."64
To achieve approval and cooperation, Burke would have
the speaker utilize the Burkeian approach to identification.
The principle of identification and its branches, consub-
stantiality, substance properties, and the universalities
of mankind, must be clearly defined before undertaking a
project of Burkeian criticism. Commenting on Burke's con-
cept of identification in "Persuasion and the Concept of
Identity," Dennis Day explained: "Identification itself is
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Timmerman, Susan McCue. A Burkeian Analysis of the Rhetoric of Gloria Steinem, thesis, August 1973; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc935569/m1/22/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .