What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company? Page: III
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TABLE OF CONTENTS
Page
L IS T O F T A B L E S .................................................................................................................................v
L IS T O F F IG U R E S ..............................................................................................................................v i
CHAPTER 1 DESCRIPTION OF APPLIED THESIS............................................................................. 1
1.1 Historical Context ........................................................................................................ 1
1.2 Im portance of Culture in Organizations................................................................... 3
1.3 Project Overview ......................................................................................................... 7
1.3.1 Background......................................................................................................... 7
1 .3 .2 O b je ctiv e s ........................................................................................................... 9
1.3.3 Research Question ......................................................................................... 10
1.4 Description of the Organization and the Com pany ............................................... 12
1.5 Theoretical Fram ew ork Overview ........................................................................... 14
CHAPTER 2 CONTEXT OF W ORK.................................................................................................... 16
2.1 Theoretical Perspective: Introduction..................................................................... 16
2.2 Organizational Anthropology ................................................................................. 16
2.3 Organizational Change and a Future-Oriented Lens.............................................. 17
2.4 New Institutionalism : Defined............................................................................... 21
2.5 New Institutionalism : In the Social Sciences.......................................................... 26
2.5.1 Econom ics ....................................................................................................... 26
2.5.2 Political Science............................................................................................ 27
2 .5 .3 S o c io lo g y ......................................................................................................... 2 8iii
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Davis, Brooke. What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company?, thesis, December 2014; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc700092/m1/4/: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .