The purpose of this study was to examine the effects of news commentary on the image of political candidates. Subjects were exposed to a political debate, which was followed by three experimental manipulations of a news commentary. One group saw a commentary biased toward one candidate and against the other. In a second group the bias was reversed. A third experimental group saw a neutral commentary and the control group viewed the debate but no commentary. The primary statistical analyses used were a multivariate analysis of variance, a multiple discriminant analysis and a factor analysis. The results indicated that the …
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The purpose of this study was to examine the effects of news commentary on the image of political candidates. Subjects were exposed to a political debate, which was followed by three experimental manipulations of a news commentary. One group saw a commentary biased toward one candidate and against the other. In a second group the bias was reversed. A third experimental group saw a neutral commentary and the control group viewed the debate but no commentary. The primary statistical analyses used were a multivariate analysis of variance, a multiple discriminant analysis and a factor analysis. The results indicated that the commentary did have some effects on the perception of the candidates' images. Furthermore, the commentaries affected the amount of the candidates' message which was recalled by the subjects, and cued the subjects to recall specific issues which were mentioned in the commentaries. Finally, the factor analysis indicated certain characteristics of the images of political candidates.
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UNT Theses and Dissertations
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