Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism Page: Title Page
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NONPROFIT ADVERTISING AND BEHAVIORAL INTENTION: THE EFFECTS
OF PERSUASIVE MESSAGES ON DONATIONS AND VOLUNTEERISM
Eric Van Steenburg, B.A., B.J., M.A.
Dissertation Prepared for the Degree of
DOCTOR OF PHILOSOPHY
UNIVERSITY OF NORTH TEXAS
August 2013
APPROVED:
Nancy Spears, Committee Chair
Lou E. Pelton, Committee Member
Stacy Landreth Grau, Committee Member
Jeffrey K. Sager, Committee Member and
Chair of the Department of Marketing
and Logistics
0. Finley Graves, Dean of the College of
Business
Mark Wardell, Dean of the Toulouse Graduate
School
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Van Steenburg, Eric. Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism, dissertation, August 2013; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc500011/m1/1/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .