The glocalization and acculturation of HIV/AIDS: The role of communication in the control and prevention of the epidemic in Uganda. Metadata

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Title

  • Main Title The glocalization and acculturation of HIV/AIDS: The role of communication in the control and prevention of the epidemic in Uganda.

Creator

  • Author: Muwanguzi, Samuel
    Creator Type: Personal

Contributor

  • Chair: Shukla, Pratibha
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Committee Member: Gossett, John S.
    Contributor Type: Personal
  • Committee Member: Richardson, Brian
    Contributor Type: Personal

Publisher

  • Name: University of North Texas
    Place of Publication: Denton, Texas

Date

  • Creation: 2005-12
  • Digitized: 2008-02-12

Language

  • English

Description

  • Content Description: Grounded in the social constructivism tradition, this study examined the role of communication in the glocalization and acculturation of HIV/AIDS by a section of sexually active Ugandans then living in Rakai district during the advent of the epidemic in 1982. Sixty-four women and men participated in ten focus group discussions in Rakai and Kampala districts. Five themes emerged from the data highlighting how individuals and communities made sense of the epidemic, the omnipresence of death, how they understood the HIV/AIDS campaign, and how they are currently coping with its backlash. The study concludes that HIV/AIDS is socially constructed and can be understood better from local perspectives rather than from a globalized view. The study emphasizes the integration of cultural idiosyncrasies in any health communication campaigns to realize behavioral change.

Subject

  • Library of Congress Subject Headings: AIDS (Disease) -- Uganda -- Prevention.
  • Library of Congress Subject Headings: HIV infections -- Uganda -- Prevention.
  • Library of Congress Subject Headings: Communication in medicine -- Uganda.
  • Keyword: glocalization
  • Keyword: acculturation
  • Keyword: HIV/AIDS

Collection

  • Name: UNT Theses and Dissertations
    Code: UNTETD

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public
  • Rights License: copyright
  • Rights Holder: Muwanguzi, Samuel
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.

Resource Type

  • Thesis or Dissertation

Format

  • Text

Identifier

  • OCLC: 69018850
  • Archival Resource Key: ark:/67531/metadc4949

Degree

  • Degree Name: Master of Arts
  • Degree Level: Master's
  • Degree Discipline: Communication Studies
  • Academic Department: Department of Communication Studies
  • Degree Grantor: University of North Texas

Note

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