The Effectiveness of an Electronic-Mail Campaign to Modify Stress Levels, Mood States, and Coping Techniques Among Employed Adults Page: 25
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services, which may encourage longer-term retention of stress management skills (Fries et al..,
1993; Pelletier, 1987).
Although there has been some success with employee stress management programs, the
rates of success could be improved. Many companies do not offer programs to their employees.
Other companies find that their employees are dissatisfied with or dislike their company's
current program (Watanabe, 2000). Traditional consultation and workshop programs for stress
management education tend to be quite costly, so some corporations may perceive the provision
of those services to be an impractical and unjustifiable investment (Pelletier, 1987; USDHHS,
1992). Companies may have difficulty justifying the expenditures associated with health
promotion programs to their stockholders (Pelletier, 1987). The cost-benefit ratio for stress
management programs appears to be balanced more toward the cost aspect for many companies.
One way of increasing employee satisfaction and defraying employer costs is to base stress
management programs on the concept of minimal contact therapy.
The Application of Minimal Contact Therapies to the Workplace
Brief therapy formats, such as minimal contact treatment, may be an advantageous way
of saving corporate money and providing an efficient intervention for several reasons. Minimal
contact therapies (MCT) save time for the practitioner, as well as the participant. The client is
highly involved in skill acquisition and the problem of treatment generalization to settings
outside the clinician's office is null (Townsend, 1999). By nature, MCT requires the client to
incorporate the treatment into their home or work environments because those settings are where
the treatment takes place (Townsend, 1999; Rowan & Andrasik, 1996). The cost of providing
interventions is reduced for the client and the practitioner because there is less need to travel or
to schedule additional time for sessions (Rowan & Andrasik, 1996). Because MCT requires less25
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Hoke, Cassandra N. The Effectiveness of an Electronic-Mail Campaign to Modify Stress Levels, Mood States, and Coping Techniques Among Employed Adults, dissertation, August 2003; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc4262/m1/30/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .