The Effect of Online Consumer Reviews and Brand Equity on the Consumer Decision Making Process Page: Title Page
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THE EFFECT OF ONLINE CONSUMER REVIEWS AND BRAND EQUITY
ON THE CONSUMER DECISION MAKING PROCESS
Fayez Ahmad
Dissertation Prepared for the Degree of
DOCTOR OF PHILOSOPHY
UNIVERSITY OF NORTH TEXAS
December 2021
APPROVED:
Francisco Guzmin, Major Professor
Audhesh Paswan, Committee Member
Priyali Raj agopal, Committee Member
Charles Blankson, Chair of the Department of
Marketing
Marilyn Wiley, Dean of the G. Brint Ryan
College of Business
Victor Prybutok, Dean of the Toulouse
Graduate School
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Ahmad, Fayez. The Effect of Online Consumer Reviews and Brand Equity on the Consumer Decision Making Process, dissertation, December 2021; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1873794/m1/1/: accessed July 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .