FCC Reports, Volume 23, July 12, 1957 to December 27, 1957 Page: 250
xxvi, 792 p. ; 23 cm.View a full description of this report.
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250 Federal Communications Commission Reports
lative, and on the basis of the evidence in this record not entitled
to credence on our part.
SUMMATION
16. The Commission has considered the relative merits of the ap-
plicants. Contrary to the examiner, we believe the differences pres-
ent in proposed programing not to be of such significance as to
warrant decisional preference. In the factors of local residence and
civic participation, and in the secondary factor of diversification of
occupations of principles, we believe that the differences which are
present, recognized by the examiner but deemed not sufficient to favor
either applicant, favor WLOX. We believe this to be true, although
ameliorated by the fact (given more weight by the examiner) that
each applicant has maintained a broadcast facility inr the community
for a period of years which has been operated in accordance with the
area's needs and interests-an objective upon which the above factors
also bear. The preferences thus accorded are slight, Radio Asso-
ciates also making a substantial showing in the local residence and
civic activities factors. In staffing proposal, scheduled hours of op-
eration, the obtaining of film, the records of past operations, we have
concluded as did the examiners that neither applicant is entitled to
any preference over the other. With regard to the proposed loan by
Mr. Ball to Radio Associates, we have concluded that the loan will
be made as proposed and that this transaction will not give to Mr.
Ball control over that applicant. We agree, as stated, with both ex-
aminers that the record in the instant proceeding demonstrates the
substantial superiority of Radio Associates over WLOX Broad-
casting Co. in the matter of integration of ownership with manage-
ment and that the experience of the principals of Radio Associates
is greater than that of the principals of WLOX. Upon the greater
strength of these last-mentioned factors in the present proceeding,
and Radio Associates' clear preferences with respect thereto, this
case is decided.
17. In view of the foregoing findings and conclusions, and all
the matters of record herein, we make the ultimate conclusion, as
did both the hearing examiners, that greater assurance of effectua-
tion of the proposals here advanced and of a continuing operation
aware of and sensitive to local needs is present in the proposal of
Radio Associates and therefore that the public interest, convenience,
and necessity will better be served by a grant of the application of
Radio Associates, Inc., than by a grant of the application of WLOX
Broadcasting Co.
18. Reference is made to our statements in paragraph 8 of the pre-
liminary statement herein. In view of the fact that we have allowed
Radio Associates' counsel to participate fully herein, we have, in
effect, granted counsel's petition to accept late filing of briefs, etc., as
described in the said paragraph 8. The ordering clause following
hereinafter will reflect our action upon the aforementioned petition.
Accordingly, It is ordered, This 1st day of August 1957, that the
23 F. C. C.
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United States. Federal Communications Commission. FCC Reports, Volume 23, July 12, 1957 to December 27, 1957, report, 1959; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc177303/m1/276/: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.