A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments Page: VIII
viii, 232 leaves : ill.View a full description of this dissertation.
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LIST OF TABLES
Table Page
I. Some Segmentation Variables and Their
Typical Breakdowns . ....... 43
II. Average Number of Features Advertised Per
Company . . > . 52
III. Variability of the Market Structures ..... 58
IV. Market Structure W-20 for Product A ..... . 59
V. '.Market Structure W-15 for Product A 60
VI. Market Structure W-10 for Product A 61
VII. Market Structure W-3 for Product A 62
VIII. Market Structure X--20 for Product B 64
IX. Market Structure X-15 for Product B 65
X. Market Structure X-10 for Product B ..... . 66
XI. Market Structure X -8 for Product B 67
XII. Market Structure Y-20 for Product C 6 8
XIII. Market Structure Y-15 for Product C 69
XIV.. Market Structure Y-10 for Product C 70
XV. Market Structure Y-8 for Product C 71
XVI. Frequency Distribution of Correlation
Coefficients and the Coefficient of
Determination for Market Structure
W-10, Segments 1-10 75
XVII. Frequency Distribution of Correlation
Coefficients and the Coefficients of
Determination for Market Structure
X-10, Segments 1-10 . . . . .. 79
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Anderson, Robert Lee, 1940-. A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments, dissertation, August 1971; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc164459/m1/8/: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .