A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments Page: 59
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59
Variability of Response for the
Market Structure
Product A, Marke_t Structures W-20, 15_, 10, 8
Tables IV, V, VI, and VII illustrate the market struc-
tures chosen for the analysis of product A (the Ideal).
TABLE IV
MARKET STRUCTURE W~20 FOR PRODUCT A
S egment
Number
Number of
People in
the Segment
Respondent's Number
1
6
1, 2, 48, 56, 65, 73
2
1
3
3
12
4, 15, 28; 29 , 33: 35, 51, 52, 57, 64,
72, 81
4
5
5, 7, 12, 19, 54
5
9
6, 17, 21, 24, 43, 44-, 46, 53, 67
6
10
8, 18, 20, 26, 36, 40, 58, 60, 63, 71
7
5
9, 10, 61, 70, 74.
8
4
11, 37, 38, 78
9
3
13, 66, 76 •
10
3
14, 25, 31
11
3
16,22,32
12
5
23, 39, 59, 68, 79
13
3
27, 69, 77
14
4
30, 41, 49, 55
15
3
34,. 8.3, 84
16
1
42
17
■ 4
45, 47, 80, 82
18
1
50
19
1
62
20
1
75
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Anderson, Robert Lee, 1940-. A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments, dissertation, August 1971; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc164459/m1/70/: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .