Public Market Trade Areas: Local Goods, Farmers, and Community in the U.S. Southwest Region, 1996-2016 Page: V
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3.2 Evidence of Embeddedness: Local Goods and Community are Important to DCM
Customers and Vendors ....................................................................................54
3.3 Expenditures by DCM Customers ........................................................................ 57
TER 4. METHODOLOGY AND RESEARCH DESIGN..............................................60
4.1 Study Area ............................................................................................................ 61
4.2 Research Questions ...........................................................................................67
4.3 Empirical Analysis and Data Sources................................................................68
4.4 M arket D ata .................................................................................................... . . 72
4.5 Determining Characteristics of Trade Areas.....................................................73
4.5.1 Age of Population ..................................................................................74
4.5.2 E thnicity ............................................................................................... . 7 4
4.5.3 Median Income ......................................................................................74
4.5.4 Education Levels.................................................................................. 75
4.5.5 Distance to Nearest Market...................................................................75
4.5.6 College Towns ......................................................................................76
4.5.7 Total Population.....................................................................................76
4.5.8 C lim ate G rids ......................................................................................... 77
4.5.9 Metro or Rural-Urban Continuum (RUC) ................................................ 81
4.6 Stratified Random Sampling to Create Non-Market Trade Areas Database ........ 83
4.7 Analyzing Dependent and Independent Variables for Measures of Success........ 87
4.7.1 Logit (Logistic) Regression Analysis ....................................................87
4.7.2 Logit Simulations:..................................................................................88
TER 5. RESULTS .............................................................................................................. 90
5.1 Research Question 1: Characteristics of Trade Areas.......................90
5.2 Changes in Trade Areas between 1996 and 2016..............................................93
5.3 Research Question 2: Underlying Conditions for Public Markets.............. 96
5.4 Correlation between Public Markets and College Towns...................96
5.5 The Logit Regression Equation Models ...........................................................97
5.5.1 Logit Regressions: Some Explanatory Variables Predict Public Markets 98
5.5.2 Likelihood Simulations Show How Well Explanatory Variables Predict
Public M arkets ...................................................................................... 99
5.5.3 The Likelihood of Public Markets per Climate Grid................. 108v
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Oppenheim, Vicki Ann. Public Market Trade Areas: Local Goods, Farmers, and Community in the U.S. Southwest Region, 1996-2016, thesis, May 2018; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1157534/m1/6/: accessed July 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .