Public Market Trade Areas: Local Goods, Farmers, and Community in the U.S. Southwest Region, 1996-2016 Page: I
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Oppenheim, Vicki A. Public Market Trade Areas: Local Goods, Farmers, and
Community in the U.S. Southwest Region, 1996-2016. Master of Science (Applied Geography),
May 2018, 163 pp., 16 tables, 17 figures, 19 maps, bibliography, 192 titles.
The number of public markets in the United States increased from more than 300 in the
1970s to more than 8,600 by 2016. This increase in markets is related to changes in food
production, localism and the local food systems movement, socioeconomic changes, cultural
changes, and perceptions of embeddedness. Research on the underlying conditions for the
success of public markets is scant in the United States, and especially in the USDA Southwest
Region. This study provides analysis of public market locations as compared with non-market
locations by drive-time trade areas during a 20-year period, 1996 and 2016, to gain further
insights into factors leading to their success. The results from logit regression analyses and
simulations of socioeconomic, college-town status, and climate-grid classifications find an
increased likelihood of public markets with population, education, college town status, and some
climate-grid locations. Median income, surprisingly, has an inverse relationship with public
market success. Qualitative data and a literature review point to three types of embeddedness that
motivate customers to attend public markets. This study concludes that "local nontradable
consumer goods" tied to place are offered at these "nontradable consumption amenities." These
amenities are "third places" that promote social interaction and become important places of
community, farmer support, and commerce across the Southwest Region.
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Oppenheim, Vicki Ann. Public Market Trade Areas: Local Goods, Farmers, and Community in the U.S. Southwest Region, 1996-2016, thesis, May 2018; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1157534/m1/2/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .