UNT Libraries - 2 Matching Results

Search Results

Results: 1 - 2
open access

The Perception of Western Wear Status Symbols Among Western Wear Consumers

Description: This study determined whether an association exists between the perception of western wear status symbols and demographic characteristics {i.e., gender, age, income, and education level) among Texas American Paint Horse Association members.
Date: August 1997
Creator: Lindsey, Julie E. (Julie Elizabeth)
open access

The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions

Description: Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Seco… more
Date: August 2011
Creator: Thombre, Avantika
Back to Top of Screen