Venture Capital Investment and Protocol Analysis
Description:
This study used protocol analysis to identify key variables in the venture capital investment decision-making process. The study used a fictional business plan which was based on six actual business plans. This fictional business plan was presented to ten venture capitalists who were asked to review it to decide whether to interview the investee. The protocols obtained from these subjects were analyzed to determine patterns within the subjects' review. The sections of the business plan which we…
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Date:
December 1987
Creator:
Pfeffer, Mary Graves