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open access

Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions

Description: When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming … more
Date: May 2015
Creator: Alhidari, Abdullah
Item Type: Refine your search to only Thesis or Dissertation
open access

Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit

Description: Existing co-branding and brand extension research generally coalesces around two important constructs: perceptual fit and attitude toward the brand. Studies in co-branding and brand extension to date have generally emphasized the transference of affective elements of attitude from parent brand to the extension. Researchers and practitioners clearly need to learn more about the transfer of belief, the cognitive elements of attitude. Too little is currently known about whether and how beliefs are… more
Date: May 2015
Creator: Roswinanto, Widyarso
Item Type: Refine your search to only Thesis or Dissertation
open access

The Impact of End-user Decision-making in the Supply of Public Transportation

Description: Efficient public transportation provides economic and social opportunities that increase accessibility to markets and employment as well as providing investment benefits. Key challenges to the U.S. public transportation industry include developing modes and increasing the availability of public transportation in a manner that meets the needs of individual users in a cost effective manner. A problem facing public transportation officials is the need to understand the factors that influence consu… more
Date: May 2015
Creator: Scott, Rebecca A.
Item Type: Refine your search to only Thesis or Dissertation
open access

Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations

Description: Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (… more
Date: August 2015
Creator: Cowan, Kirsten
Item Type: Refine your search to only Thesis or Dissertation
open access

Intellectual Capital (IC) and Customer Value in a Retailing Context

Description: Intellectual Capital (IC) is the intellectual capability of an organization; it drives the usage of other productive resources and adds value to the business structure. Although the expanding literature on IC has enhanced our understanding, the effects of IC with relation to consumers have not been explored in the marketing literature. Thus, this study fills this void by approaching the notion of IC from a customer perspective. Customer value also has attracted extensive attention in recent yea… more
Date: August 2015
Creator: Jeon, Sua
Item Type: Refine your search to only Thesis or Dissertation
open access

The Impact of Cloud Based Supply Chain Management on Supply Chain Resilience

Description: On March 2011 a destructive 9.0-magnitude earthquake and tsunami along with nuclear explosions struck northeastern Japan; killing thousands of people, halting industry and crippling infrastructure. A large manufacturing company operating outside of Japan received the news in the middle of the night. Within a few hours of the tsunami hitting Japan, this manufacturer’s logistics team ran global materials management reports to communicate the precise status of the products originating from Japan t… more
Date: August 2015
Creator: Kochan, Cigdem Gonul
Item Type: Refine your search to only Thesis or Dissertation
open access

Internal and External Drivers of Consumers’ Product Return Behaviors

Description: Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Consequently, many firms (e.g., REI) have altered their generous … more
Date: August 2015
Creator: Pei, Zhi "Kacie"
Item Type: Refine your search to only Thesis or Dissertation
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