Selected Clothing Buying Practices of High School Girls in Carrollton, Texas
Description:
The purpose of the study was to explore specific buying practices of teenage girls and to determine the influence of age and employment on shopping patterns. The buying practices investigated included use of credit, apparel purchase price, purchasing of reduced merchandise, brand name preferences, utilization of store personnel and stores patronized.
The data were collected by questionnaires administered to 205 high school girls in grades 9 through 12 enrolled in the two public high schools in…
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Date:
December 1979
Creator:
Cook, Tanya Cantrell