Local or Transnational Television Programming: Media Globalization in East Asia, with an Emphasis on Development in the People's Republic of China
Description:
This study focuses on the relationship between Western transnational broadcasters and East Asian media. It analyzes 1) the processes through which Western media players are localized and 2) the impact of media globalization on local broadcasters in East Asia. Recent developments in the People's Republic of China are the primary focus in the discussion of local media.
Date:
December 1995
Creator:
Zha, Hongyan