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After-Sales Service Contracting for Excellence in Life-Cycle Cost Management: Numerical Experiments and Systematic Review of Analytical Models
This research adds to the literature and provides insight to practice via three essays that increase understanding about the applications and consequences of the two new approaches to the after-sales service governance: warranty contract and performance-based contracts. First, we attempted to enhance our knowledge of the modeling of the after-sales service process. In the first essay, the research papers with analytical models of after-sales services to present current trends, issues, and future research directions in the literature are classified. In the second essay, the effect of the warranty contract on the supplier's product quality improvement efforts in the context of capital goods is examined. Three sets of optimization models reveal that the existence of a warranty improves product quality. In the third essay, the performance-based contract is examined in the context of the warranty contract. The numerical experimentations conducted demonstrate that the performance-based contract is superior to the warranty contract in terms of the supplier's product quality efforts and the customer's total cost of after-sales services. The alignment of incentives based on the product performance tackles the issues presented in the traditional after-sales service contracting. Collectively, the three studies presented in this research expand our understanding of after-sales service contracts. Thus, the research presents managerial implications and adds to the existing body of knowledge in after-sales service research.
All for the Greater Good: A Strategic, Tactical, and Operational Level Analysis of Supply Chain Goal and Incentive Alignment
Goal and incentive alignment are a means of establishing collaborative behavior in supply chains. Essay 1 examines goal and incentive alignment at the strategic level in the purchasing process. It employs survey research in conjunction with structural equation modelling to examine the source selection strategy as a means of aligning the goals of the offeror with those of the buyer. Essay 2 examines goal and incentive alignment at the tactical level. It uses discrete event simulation to explore how the pursuit of localized profit objectives affects the global profitability of a supply chain. Lastly, Essay 3 examines goal and incentive alignment at the operational level. By employing a hybrid simulation approach to model a complex product refurbishment process, this research demonstrates that evaluating subprocesses based solely on their throughput does not equate to greater cost savings for the company at the focal point of this case study. These essays contribute to the body of knowledge in several ways. To the best of the author's knowledge, Essay 1 demonstrates the first empirical linkage, in the realm of public procurement, between the fear of a bid protest and the appropriateness of the sourcing strategy. Similarly, Essay 2 represents the first adaptation of Sterman's Beer Game to a format in which the value of products increases while they travel downstream. It also stands as the first research to quantitively explore the value of supply chain cooperation as a function of relative position in a supply chain. Lastly, the methodology employed in Essay 3 answers calls for research as they pertain to the need for case studies from industry, as well as the need to preserve the ‘real-world' context in complex, industry-based problems.
Ambient Darkness and Consumer Behavior
Ambient lighting has emerged as a key atmospheric factor influencing how consumers process environmental cues and their behaviors. However, surprisingly little research has examined how people think and feel in the dark (lower than 15 lux). This is particularly relevant given that consumers routinely work, pay bills, relax, consume and make purchases in settings with little or no light. My dissertation addresses this gap by examining how consumers regulate their goals and process information when the light is off, and how that impacts their decision making in three substantive domains: risk-taking behavior, decision quality, and persuasion. In Essay 1, I propose darkness enables risk-taking behavior, and this effect happens through the calmness and relaxation induced in the dark. One caveat is that the decisions have to be made in a familiar setting. The effect was reflected in participants' decisions to invest in riskier yet lucrative stocks, to gamble with the riskier choice, to eat at a foreign restaurant, and to choose a supplement that has potential side effects in a field experiment and three lab experiments (pre-registered). In Essay 2, I propose that when the light is off, consumers are indeed induced to adopt an effortful processing mode. Across four experiments (one field experiment, two lab experiments, and one online experiment), darkness promotes higher quality decisions across consumption contexts (financial, food, and product choices) compared to higher luminous levels. Together, this dissertation explores the intriguing phenomenon of ambient darkness and extends current understandings on ambient lighting and consumer behavior. The essays also offer robust findings through field and lab experiments with tendency and incentive-compatible outcomes.
Behavioral Transportation: The Role of Psychological, Cognitive, and Social Factors in Distracted Driving Behavior
Logistics 4.0 suggests that increased automation can enhance performance, while Logistics 5.0 emphasizes the advantages of a modern workforce that combines humans and emerging technologies. However, the logistics industry needs a deeper understanding of human factors, an area that has been overlooked so far. To bridge this research gap, this dissertation investigated distracted driving behavior among individuals involved in transportation and logistics-based applications. This investigation employed both qualitative and quantitative research methods. Essay 1 focuses on a systematic literature review (SLR) that comprehensively analyzes published research on self-response studies regarding distracted driving behavior. The study identifies five overarching categories of distractions: (a) cell phone-related, (b) technology-related, (c) nontechnology-related, (d) psychological, and (e) personality. The findings underscore the substantial research conducted on self-reported distractions associated with cell phones and technology. Essay 2 employs the protection motivation theory (PMT) to develop hypotheses that predict the engagement of young drivers in texting while driving (TWD). In addition to TWD, the survey also included cognitive failure to examine the indirect effects of PMT on TWD within a mediation framework. The results, obtained through structural equation modeling with 674 respondents aged 18-25, indicate that several factors including response cost, threat vulnerability, cognitive failure, self-efficacy, and threat severity influence TWD behavior. Essay 3 investigates the influence of young drivers' respect for safety, neutralization techniques, and polychronicity on distracted driving behavior (DDB), based on the cognitive dissonance theory (CDT). The findings, drawn from 326 respondents aged 22-29 years, indicate that drivers who prioritize safety (respect for safety) are less likely to engage in DDB. Lastly, Essay 4 takes a survey-based approach to explore how factors such as respect for safety, polychronicity, and cognitive failure influence the likelihood of engagement in distractions among industrial operators, specifically forklift drivers, in warehouse and distribution centers (WDCs). The study's results indicate …
Brand Rivalries and Their Effect on Consumer Choices
This dissertation extends our understanding of how rivalries are formed, what their antecedents are, and how and why they influence consumer choices. Furthermore, the psychological processes underlying the rivalry effects and the moderating effects of temporal focus are uncovered.
Choice Androgyny
This work provides an alternative theory of gendered consumption that explains chronic and situational shifts in consumers' preferences for masculine, feminine, and androgynous choices, beyond the effects of gender identities.
Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies
Given the growing number of socially conscious and ethical consumers, brands have been taking a strategic approach to corporate social responsibility (CSR) by integrating socially responsible activities into the brand's core value proposition in order to remain relevant in the marketplace and drive brand equity. Extant research on CSR has investigated its effect on various consumer behavior outcomes. However, from a brand-building perspective, there is still a lack of understanding on how to effectively leverage CSR, and not enough directions on how to overcome its challenges in order to build brand equity. Therefore, through three essays, the objective of this dissertation is to provide a deep understanding of the effect that CSR has on brand equity while revealing brand-building strategies that can be implemented to effectively leverage CSR, specifically within the (1) global, (2) luxury, and (3) co-creation contexts.
Effects of Managerial Risk Propensity and Risk Perception on Contract Selection: Revisiting the Risk Neutrality Assumption of Transaction Cost Economics (TCE)
Contract selection is at the forefront of risk management and mitigation, yet it is an underrepresented area of research in supply chain management field as well as the influences of individual-level risk propensity and risk perception on supply chain decision-making processes. This dissertation explores effects of managerial risk propensity and risk perception on contract selection through the theoretical lens of Transaction Cost Economics (TCE), using a vignette-based experimental research design. This body of work introduces both a first-ever systemmigram of TCE in relation to contract selection, and a novel measurement scale for TCE contract typology. Furthermore, this dissertation tests the TCE predictions towards contract selection and explores the moderating role of financial risk propensity and risk perception (cost vs. supplier performance) on contract selection. The main theoretical contribution of this research is the opening of an old debate on the risk neutrality assumption of TCE, by providing empirical evidence that individual-level risk propensity and perception effect contract selection. The practical implications are significant and points out to the need for a better fit between individual-level and firm-level risk propensity.
The Embarrassment Paradox: Encouraging Compensatory Consumption in Morality-Laden Contexts
This research introduces the unique context of immoral inaction—situations in which consumers have the opportunity to engage in virtuous behaviors but opt against doing so. Through five studies I demonstrate that in such contexts, embarrassment—a negatively valenced self-conscious moral emotion evoked by the perception that one's behavior is worthy of judgment by others—interacts with the use of approach-motivated coping strategies to lead consumers to engage in prosocial compensatory behaviors. Though extant literature suggests that marketers seeking to evoke prosocial behaviors should employ communications and promotions framed to elicit consumers' guilt, such studies are based in contexts whereby individuals feel guilty and/or embarrassed because of something they have done, not for something they did not do. This research suggests that that the condition of immoral inaction serves to evoke a contrasting psychological mechanism that reverses these findings, making embarrassment a more effective driver of desired outcomes when marketers seek to promote overcoming past inactions. These findings are discussed in light of their implications for research and application.
Exploring EHR Adoption and Implementation: The Impact of Resource Advantage Theory on Healthcare Organization's Competitive Position
The hospitals and their healthcare providers need to optimize simultaneously three outcomes: healthcare costs, healthcare options offered to customers, and information utilization efficiency. The adoption of electronic healthcare record (EHR) technologies is a potential managerial mechanism for balancing these outcomes. EHR offers patient management and decision support capabilities that can ameliorate health delivery outcomes for patients, doctors, and hospitals through better-informed business and care decisions. The analysis of data collected in an EHR system may lower costs and improve health care delivery (or both). In sum, it could be argued that EHR is a source of competitive advantage. Despite this prima facie appeal, many hospitals remain reluctant to adopt and implement EHR due to lack of insights into return on investment, unavailability of tested systems and data entry obstacles. To address this gap between the potential of EHR system and lack of its adoption, the purpose of this research is to investigate the role of EHR as a resource of competitive advantage for hospital. Essay 1, titled "Implementation and Adoption of EHR: A Conceptual Model based on Resource Advantage Theory", describes the antecedents and consequences of EHR adoption and implementation. Essay 2, titled "Exploring the Relationship Between Electronic Healthcare Record Adoption and Quality of Care", delves deeper into the operational performance of a hospital. This essay focuses on the impact of EHR on different aspects of patient care and thereby on the financial performance of the hospital. Essay 3, titled "The Effect of Resources on a Hospital's Financial Performance: The Moderating Role of Electronic Health Records Implementation and Adoption", is an empirical inquiry into the key factors that may influence hospitals' financial performance. These include organizational factors (such as, number of nurses and beds) and environmental factors (such as, location and received donations). Further, this essay explores the interaction effects …
Exploring the Impact of Decentralization of Decision Making and Complexity on Supply Chain Resilience
The purpose of this three-essay dissertation is to synthesize and extend the effects of decentralization in decision-making and supply chain complexity in the context of supply chain resilience (SCRES).First essay contributes to theory and practice by expanding resilience thinking into including supply chain orientation and organizational structure and their implications and also responds to prior research arguing for the importance of identifying organizational factors that improve supply chain resilience. Second essay contributes to the supply chain organizational structure and SCRES literature by not just providing empirical support for decentralization of decision making in times of disruptions but more precisely by showing the factors that either impede or facilitate decentralization at the organizational level. Understanding the interplay among these factors is critical to explaining the lack of success for decentralization in the context of SCRES. Third essay contributes to practice by reviewing some of the major complexity drivers present in the supply chains and providing strategies along with a four-step process that practitioners can use to manage complexity.
Freight Forwarder Satisfaction: A Conceptualization and an Empirical Test of Effect on Airport Customer Loyalty and Competitiveness
In 2018, global gross domestic product (GDP) was US$86.3 trillion, and almost a quarter of that value was due to international trade with a value of US$19.6 trillion. Air cargo accounts for about 35 percent of that trade value (approximately US$6.86 trillion). Moreover, from the perspective of the airport sector, air cargo revenue contributes between 20 to 70 percent of airport revenue. The global airport revenue for freight in 2018 was US$250 billion. Despite the interest and research activities surrounding competition and competitiveness of airports and specifically among airlines and passengers, it appears scholars have overlooked research concerning the competitiveness of airports when it comes to air cargo. This study attempts to fill the gap in the supply chain and logistics literature by putting forward a framework and ultimately operationalizing the framework highlighting the pivotal role of air cargo in the supply chain domain and within the global economy. Specifically, the framework is operationalized within the freight forwarding air cargo supply chain domain – providing insight into this important yet understudied phenomenon. The population of interest is freight forwarders from the Dubai International Airport, United Arab Emirates. The Middle East represents 18 percent of the world's air cargo volume and the region's air cargo volume has been growing three times faster than worldwide air cargo making the Dubai International Airport an appropriate and novel setting for the study. A sample frame obtained from the National Association of Freight and Logistics (NAFL) provided the final sample of 187 respondents. The survey was undertaken during the fourth quarter of 2019. The data are analyzed using structural equation modeling. The dissertation contributes to the supply chain and logistics literature by synthesizing and operationalizing a framework that measures freight forwarder satisfaction specific to air cargo. Relying on Porter's theory of industry structure and competitiveness, …
From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience
My aim is to design a research program that emphasizes inclusivity through empiricism rather than anecdotes and benevolent sexism. To accomplish this goal, I review and build on the work assessing the influence of fertility in the female consumer experience (FCE). Fertility, especially menstruation, has been used anecdotally for too long. This research was designed to address the gap in knowledge around the way in which women perceive advertisements. More specifically, the role fertility plays in the process women go through when assessing advertisements and offerings. Does a woman's desire to seek variety become reduced when she sees a rival endorsing the offering? If this is the case, then there is a need to find a mediating variable that can overcome this effect. Internal locus of control, the level a person feels they are in control of the outcomes in their lives, was selected as a starting point. Having a high internal LOC should buffer a person's perceptions of another as a threat. A cross-sectional design from a convenience sample of university students was used to address a series of five research questions: 1) Does fertility status influence locus of control, 2) Does fertility status influence rival assessment, 3) Does locus of control mediate rival assessment, 4) Does rival assessment influence advertisement assessment and purchase intent, and 5) Does external locus of control have more than a single factor? The results from the multiple one-way ANOVAs and linear regressions were not significant, but it was promising given the limitations of the study. Namely, the rate of unusable data combined with the rate of birth control use limited the final analyses to a sample of 62 cases. Additional considerations and future research directions are outlined in chapter 5.
How the Conflict of Autonomous and Controlled Motivation Influences Sales Controls to Inside Sales Agents' Work Outcomes
Through the use of multiple methodologies and analytical approaches, this dissertation combines (1) sales control; (2) call center service; and (3) motivational theory to extend sales control literature beyond its current state, to consider the conflicting motivational perspectives an inside sales agent has to experience. To achieve this unification, this dissertation consists of three essays intended to: (1) identify the influence of autonomous and controlled motivation on operational sales outcome controls and performance; (2) explore the influence these motivators have on sales controls and sales performance; and, (3) understand the impact of autonomous and controlled motivation on sales agent tenure.
Linguistic Racism in the Marketplace
Linguistic racism is faced by non-native customers due to their different language style when they go through the service exchange process. Despite its prevalence and importance, there is a dearth of research about linguistic racism in the marketing literature, especially from consumers' perspectives. This dissertation thus aims to address this gap by focusing on consumers' cognitive and affective responses as a result to their linguistic racism experiences when they interact with service employees (native speakers) from the host country. Toward this goal, first (Essay 1), a qualitative study is performed to anchor the dissertation in the customers' real-life experiences and to help identify key associated themes which are further empirically examined (Essay 2 & 3) in this three-essay format dissertation. Essay 2 empirically investigates if the identity assignment through ones' language style makes customers feel stigmatized and influence their psychological well-being. In addition, how these experiences subsequently influence their inclination to use technology-mediated interfaces. Similarly, the main objective of Essay 3 was to employ a sociological perspective to examine the impact of language-based chronic social exclusion on non-native customers' psychological and behavioral responses in the marketplace. Moreover, their intention to pay higher tip as a refocusing strategy when these customers experience language-based chronic social exclusion. Together these three essays extend our understanding of how language varieties and the associated stigma influence non-native customer's affective and cognitive responses and shape their consumer buying behavior.
Organizational Blockchain Assimilation towards Supply Chain Pain Management and Collaboration
Extant research on technology adoption provides limited insights into the extent of technology penetration into an organization's work routines, especially in collaborative efforts across supply chains. Further research is required to delve into the broader scope of permanent technology-based solutions that effectively tackle specific issues within the supply chain. This dissertation examines blockchain through three essays to fill these research gaps and contributes to blockchain-based supply chain collaboration and performance literature. Essay 1 examines supply chain behavioral drivers of blockchain assimilation by grounding the hypotheses on social network theory. Findings indicate that supply chain learning, collaboration, and network prominence will affect blockchain assimilation through a cross-sectional survey of supply chain professionals familiar with blockchain. It provides psychometrically validated scales for blockchain assimilation and network prominence, adding to the blockchain literature. Essay 2 builds on institutional theory to argue that peripheral organizations in the blockchain-based network will succumb to institutional pressures and that blockchain principles will require them to play crucial roles in supply chain collaboration efforts to gain legitimacy. By adopting a multi-method approach of a vignette-based experiment and a survey, the findings help supply chain collaboration practitioners manage institutional pressures across emerging blockchain-based systems, particularly for organizations in the early stages of blockchain implementation. Furthermore, the second essay focuses on the structural positions within a blockchain-based business-to-business network. It proposes a novel scale based on network theory to assess the organizational blockchain network periphery. Essay 3 argues that supply chain organizations that adopt blockchain as a set of ordinary capabilities and develop the dynamic capability of integrated supply chain flow will benefit from blockchain potential in managing its archetypal supply chain pain points. Grounding hypotheses in supply chain practice view and dynamic capability theories, the findings indicate that blockchain capabilities partially mediate supply chain pain management through supply chain …
Social Class and Consumer Choice
Marketing research is lacking in the study of how SES influences consumption choices beyond access to purely economic resources, which merely represent purchasing power without explaining consumer preference. The first essay of this dissertation addresses this gap by examining an understudied social resource known as cultural capital—internalized knowledge, skills and behaviors reflecting cultural competence—that can influence the types of products consumers choose. The second essay examines low SES politically conservative consumers' desire to use consumption choices as signals to attain more status. Together, this dissertation extends our understanding of how SES influences consumer preferences for hedonic (vs. utilitarian) products, as well as their preference for product acquisition via access-based consumption (vs. ownership). Furthermore, the psychological processes underlying these effects and the conditions and personality differences moderating these effects are uncovered. Managerial and theoretical implications are provided.
Supply Chain Transparency from a Stakeholder's Perspective: Analyzing the Risks and Benefits of Supply Chain Information Disclosure
Supply chain transparency is principally focused on a company's efforts toward disclosing information about their products, and their supply chain operations to the public. Essay 1 is a conceptual paper that examines the risks of disclosing supply chain mapping information to consumers and proposes an approach to developing risk mitigation strategies. This essay also develops a set of supply chain mapping conventions that support the development of an agility-focused supply chain map. Essay 2 employs an experimental design methodology to examine the impact of disclosing the ethnicity of a supplier on consumers' behaviors, while also capturing the extent to which a consumers' ethnic identity and prosocial disposition influence their behaviors. Finally, also using an experimental design, Essay 3 analyzes consumer outcomes based on disclosing no, partial, and full supply chain transparency information, and accounts for heterogenous consumer traits such as the importance of information to a consumer and their perceived quality of information. Collectively, these essays advance the body of knowledge that seeks to understand the risks and benefits of supply chain transparency, by conceptually identifying risks and proposing an approach to minimize the risks associated with supply chain transparency, and by illuminating the conditions that prompt favorable consumer outcomes.
Three Essays on Vintage Products and Second-Hand Retail
Now more than ever, consumers are deciding to forgo modern products and are buying vintage instead. Yet, despite the growing importance of vintage products in the consumer marketplace, research investigating why consumers buy old, often outdated products remains limited. Research that examines customer shopping behavior in second-hand retail markets, were vintage products are bought and sold, is similarly rare. What drives consumers to buy vintage products? What factors influence customer-shopping behavior at second-hand retailers? This three-paper dissertation addresses these gaps by developing better and more actionable insights into why some consumers purchase vintage items. Furthermore, this three-paper dissertation looks to explain customer-shopping behavior and drives consumers to make a purchase at second-hand retail establishments.
Worker Displacement by Artificial Intelligence (AI): The Impact of Boundary-Spanning Employees
Limited literature examines the impact of the displacement of boundary-spanning employees artificial intelligence (AI). Scholars and practitioners appear focused on tangible benefits of AI adoption, and do not seem concerned by any less tangible and possibly untoward implications of worker (particularly boundary-spanning worker) displacement. My dissertation addresses this gap in the literature. In Essay 1, a qualitative study is performed to anchor the research on the appropriate ethnographic setting, the firms where this displacement phenomenon is taking place, by utilizing the Straussian grounded theory approach. The outcome of iterative coding of the first order data collected from the interviews and content analysis is a conceptual framework which amongst other findings shows how the unique competences of boundary-spanning employees and those of AI are best suited for different spectra of interorganizational collaborative activities. In Essays 2 and 3, I investigate major themes that emerged from Essay 1 utilizing quantitative and qualitative research methods in both studies. Initially I test research models using structural equation modelling on practitioner survey data, after which I probe further via focused interviews to better understand the survey results. The two papers allow us to put forth several theoretical and managerial contributions, specifically emphasizing the positive essential role of boundary-spanning employees on supply chain agility and innovation, even as AI displaces workers. These contributions provide insight into the optimal balance of human and artificial intelligence for today's highly dynamic marketplace.
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