Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women
Description:
The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel …
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Date:
December 1981
Creator:
Kesten, Marsha M. (Marsha Mildred)