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Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women

Description: The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel … more
Date: December 1981
Creator: Kesten, Marsha M. (Marsha Mildred)
Item Type: Refine your search to only Thesis or Dissertation
open access

Knowledge Level of Sales Personnel Employed by a Ladies' Apparel Manufacturer in Dallas, Texas, and the Need for Training

Description: The purposes of this study were to measure and compare the knowledge level of sales personnel employed by a ladies' apparel manufacturer and to examine the need for a training program for sales managers, sales secretaries, and sales representatives. The data were gathered through a four-part questionnaire developed by the researcher. Sales personnel were rated as having low, medium, or high knowledge. The majority rated as having medium knowledge. No significant differences in knowledge level w… more
Date: August 1981
Creator: Smith, Lucy (Lucy Ann)
Item Type: Refine your search to only Thesis or Dissertation
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