The Culture of Giving at Blue Ridge Literacy: Who Donates and Why?
Description:
As a nonprofit located in a nonprofit-dense region in Roanoke, Virginia, Blue Ridge Literacy is among many other organizations competing for similar funding. This qualitative research project explores the reasons why donors give, why they support Blue Ridge Literacy, and what they think their future priorities for giving might be. By examining data from 15 qualitative interviews, this research is able to examine what BRL donors care about and offer suggestions for donor engagement strategies.
Date:
August 2019
Creator:
Holladay, Stephanie