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open access

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader… more
Date: December 2010
Creator: Hutton, Brian P.
Item Type: Refine your search to only Thesis or Dissertation
open access

Caddo Blues: The Making Of A Stunt

Description: Stuntwork became a science when stuntman and technician Yakima Canutt left the rodeo to work in Hollywood westerns. Canutt perfected methods and designed mechanisms that made dangerous stunts safer and visually exciting. Many of Canutt's techniques are still used today by modern stuntmen like Hal Needham, Ronnie Rondell, and Paul Baxley. Directed by stuntman Hal Needham and starring "box office draw" Burt Reynolds, Hooper presented the stuntman as a rugged, fun-loving, almost suicidal superman.… more
Date: December 1985
Creator: Moore, Stan (Stan Clark)
Item Type: Refine your search to only Thesis or Dissertation
open access

A Content Analysis of the Depiction of Women in Television Presidential Advertising from 1952 to 1976

Description: From the television advertisements made by presidential candidates from 1952 to 1976, this study analyzed the 131 advertisements that contained women. The analysis used the following descriptors: Number of Women's Roles, Age, Occupation, Marital Status, Locale, Concerns, and Status Relative to the Candidate. The results indicate that women are most likely to be shown as physically present although not speaking, in the 18 to 30 age group, belonging to a non-business atmosphere yet outside the ho… more
Date: December 1991
Creator: Payne, Beth A. (Beth Ann)
Item Type: Refine your search to only Thesis or Dissertation
open access

A Descriptive Analysis of the Development and Decline of New Taiwan Cinema, 1982-1986

Description: The emphasis of this research is on the social, economic, and cultural factors generating the New Taiwan Cinema between 1982 to 1986. The study consists of four chapters. Chapter I introduces the background and parameters of the topic. Chapter II discusses the factors which nurtured the rise of New Taiwan Cinema. It also provides historical background information on Taiwanese films. Chapter III discusses the definition and characteristics of New Taiwan Cinema and its major filmmakers and films.… more
Date: December 1993
Creator: Lin, Ying-chia, 1969-
Item Type: Refine your search to only Thesis or Dissertation
open access

Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Date: December 1995
Creator: Ford, Conny (Conny M.)
Item Type: Refine your search to only Thesis or Dissertation
open access

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
Item Type: Refine your search to only Thesis or Dissertation
open access

Disturbing the Peace

Description: Disturbing the Peace is a short, 16mm sync-sound fiction film. Alone one stormy night, a woman must contend with an intruder breaking into her home. The intruder turns out to be a teenage boy. He claims to have broken in only to retrieve a family heirloom he hid there when he and his parents lived in the same house years ago. When the boy finds the heirloom, the woman begins to believe his story, and soon realizes he doesn't have a good home life. The boy asks permission to stay until the storm… more
Date: December 1997
Creator: Hatton, William, 1972-
Item Type: Refine your search to only Thesis or Dissertation
open access

Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets

Description: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with me… more
Date: December 2013
Creator: Conroy, Ashley
Item Type: Refine your search to only Thesis or Dissertation
open access

First Encounter

Description: The film is about a newly arrived Japanese student's initial period of adjustment at the University of North Texas. This observational documentary film follows the student and witnesses the student's first reactions to various social environments. The purpose of this creative thesis project was to depict the difficulties that international students encounter at the beginning of their stay in America. The initial goal of the video was to provide useful visual research material to people who are … more
Date: December 1993
Creator: Teng, Eric Ju-chung
Item Type: Refine your search to only Thesis or Dissertation
open access

Gender, Identity, and Influence: Hong Kong Martial Arts Films

Description: This project is an examination of the Hong Kong film industry, focusing on the years leading up to the handover of Hong Kong to communist China. The influence of classical Chinese culture on gender representation in martial arts films is examined in order to formulate an understanding of how these films use gender issues to negotiate a sense of cultural identity in the face of unprecedented political change. In particular, the films of Hong Kong action stars Michelle Yeoh and Brigitte Lin are s… more
Date: December 2002
Creator: Castillo, Gilbert Gerard
Item Type: Refine your search to only Thesis or Dissertation
open access

Gods, Have Merced! A Documentary Film

Description: Gods, Have Merced! chronicles the struggle of Jose Merced, a Santeria priest, with the city of Euless, Texas, where he has been residing for 17 years in an effort to overrule an ordinance that bans the most critical element of his faith: animal sacrifice. As the city officials justify the ban on the basis of public health, Merced thinks he is merely a victim of selective code enforcement aimed a restricting his freedom of religion. Local and national media covered the lawsuit he filed against t… more
Date: December 2008
Creator: Lakpassa, Komlan Daholega
Item Type: Refine your search to only Thesis or Dissertation
open access

Herb and Life: A Chinese Medical Family

Description: This written thesis examines the process of producing Herb and Life: a Chinese Medical Family, a thirty-minute documentary video that explores the producer's family members' relationship with Traditional Chinese Medicine. This documentary uses interviews, narration, music, and observational sequences to display documentary subjects' career choices and their experiences with Traditional Chinese Medicine. This written thesis reveals the development of this documentary, from the pre-production to … more
Date: December 2002
Creator: Yang, Hongyi
Item Type: Refine your search to only Thesis or Dissertation
open access

Hildegard On Rubble Mountain

Description: Hildegard On Rubble Mountain is a cinema verité documentary about Hildegard Modinger's childhood. She grew up in Stuttgart, Germany during World War II and immigrated to the United States at the age of nineteen. This video follows her back to her childhood neighborhood as she recalls memories of that time in her life. The accompanying production book explains the production process: preproduction, production, postproduction, theoretical approaches, style used and a self-evaluation.
Date: December 2002
Creator: Mullins, Michael Bryan
Item Type: Refine your search to only Thesis or Dissertation
open access

India Vaale in the United States

Description: This documentary reveals the thoughts and feelings of seven Indian students at the University of North Texas, Denton, Texas. It portrays that better material comforts in the U.S. condition the decision of Indian students in not returning to India even after the completion of their studies. It also shows their feelings of nostalgia for the social and cultural milieu of their home country, India. For this project 18 Indian students at the University of North Texas were interviewed and seven of th… more
Date: December 1995
Creator: Bhatia, Parul
Item Type: Refine your search to only Thesis or Dissertation
open access

Local or Transnational Television Programming: Media Globalization in East Asia, with an Emphasis on Development in the People's Republic of China

Description: This study focuses on the relationship between Western transnational broadcasters and East Asian media. It analyzes 1) the processes through which Western media players are localized and 2) the impact of media globalization on local broadcasters in East Asia. Recent developments in the People's Republic of China are the primary focus in the discussion of local media.
Date: December 1995
Creator: Zha, Hongyan
Item Type: Refine your search to only Thesis or Dissertation

The Luxury of Tears: A Secondary Survivor's Story

Description: As the written accompaniment for The Luxury of Tears, a twelve-minute documentary video exploring the emotional impact of sexual assault on male survivors and their partners, this document examines the visual texts of both the fiction and nonfiction genres. Specifically, I contend that fiction film manufactures male survivorship with regard to rape events in such manner which contributes to the thematization of social silence. Such silence perpetuates the feminization of rape as a social prob… more
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Date: December 1999
Creator: McKinney, Kelli
Item Type: Refine your search to only Thesis or Dissertation
open access

The Making of the Documentary Women at Work

Description: Women have fought for their rights to equal opportunity employment for more than a millennium. Even now, in the 21st century the fight continues. Women at Work explores the experiences of three women who work in male-dominated blue-collar jobs and discuses their struggles and successes within their employment. Their career choices have required each to address their individual views on feminism and femininity, as well as views on education and family.
Date: December 2008
Creator: Bussart, Anna Lynn
Item Type: Refine your search to only Thesis or Dissertation
open access

Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Description: This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon t… more
Date: December 2010
Creator: Escue, Jessica Margaret
Item Type: Refine your search to only Thesis or Dissertation
open access

Mr. Hassell: The TV Engineer

Description: This thesis project is about a television engineer in the Department of Radio, Television and Film at the University of North Texas. This project records the engineer's activities in the Department and interviews him about his career path. An accompanying written production report describes the pre-production, production and post-production processes of this project.
Date: December 1995
Creator: Chiu, Wen-Chi
Item Type: Refine your search to only Thesis or Dissertation
open access

A New Circle

Description: This reflexive documentary film explores the Alabama-Coushatta Indian Tribe of Texas and examines questions of cultural identity. The twenty-one minute film uses footage of cultural events, reservation landscape, photographs, and interviews to bring the viewer into the lives of the Alabama-Coushatta people. The written portion of this thesis details the entire processes of making the film, from the proposal stage to the post-production stage. This includes an examination of the film's evolution… more
Date: December 2001
Creator: Shutt, Jason
Item Type: Refine your search to only Thesis or Dissertation
open access

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

Description: The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the… more
Date: December 2011
Creator: Bell, Adrian Shane
Item Type: Refine your search to only Thesis or Dissertation
open access

No Quarter: the Story of the New Orleans Greys

Description: The purpose of this thesis document is to explain the process of making the documentary film, No Quarter: The Story of the New Orleans Greys. The document is organized by having the prospectus and the film proposal at the beginning, with the body describing how the film was made based on the prospectus. The purpose of the film is to tell the history of a unit of volunteers in the Texas Revolution, the New Orleans Greys. The document describes the methods used to make the film and how it will be… more
Date: December 2015
Creator: Barnes, Travis S.
Item Type: Refine your search to only Thesis or Dissertation
open access

Noisefold

Description: This documentary film follows the group NoiseFold as they rehearse and perform their unique style of interactive video art before an enthusiastic audience. Originally hailing from the vibrant art community in Santa Fe, New Mexico, founders David Stout and Cory Metcalf return home to prepare for a special performance along with the addition of collaborator and cellist, Frances-Marie Uitti. Shot in black and white, the film aesthetically borrows from early cinema and incorporates a blend of cin… more
Date: December 2012
Creator: Lewis, Robert
Item Type: Refine your search to only Thesis or Dissertation
open access

On Objects and Affections: Contemporary Representations of the Gay Man/Straight Woman Dyad in Popular Film and Television

Description: This project explores the representational strategies used to depict a gay male/straight female dyad across a variety of popular media. The study problematizes and critically evaluates how the narrativization of the dyad both challenges and reinforces stereotypes of gay men and at the same time circulates a troubling image of femininity in the figure of the straight woman. This line of argument is extended to the context of "Lifestyle Television" to demonstrate how the dyad implicitly structure… more
Date: December 2000
Creator: Pillion, Owen L.
Item Type: Refine your search to only Thesis or Dissertation
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